THE ART OF SALES
Well over a decade ago, I worked for a prominent local car dealership for six days. The sixth day there was a drug test, and that was the end if my employment there. The six days were wonderfully educational. I learned so much about sales! Some lessons were intuitive, meaning, I could have guessed in my own. But other lessons were eye opening. For example, I knew I had to establish a bond with the potential buyer in order to make a sale, but I did not know that there were so many ways to establish this connection. I thought the only way to establish a bond was to show how much I had in common with the person. And that’s what I would endeavor to do whenever I got together with a potential trick. I would try to show what we had in common during the brief time between the pick up and the main event.
I MIGHT LOOK HISPANIC BUT I DON’T THINK I AM
I once met a potential client who was Puerto Rican. He said he thought I also was Puerto Rican because I looked Puerto Rican, in his opinion. I had heard that before because my birth mother wass white. I never met my birth father, and my birth mother was not sure who he was, not exactly. So when I spoke about my heritage I made an educated guess that I was part black. I was concerned that I would lose the date if I could not show that I had something in common with the Spanish speaking man, so I decided to demonstrate my knowledge of the Spanish language.
I explained what I knew about my ethnic background to the potential date and I said confidently, proud of my knowledge of Spanish, “I am a mulatta.” I will never forget the look of pity in his face as he regarded me sympathetically.
“Don’t ever call yourself that. Mulatto is a mule, an animal. It is a total insult. Almost as bad as the N word.”